PRADCO Outdoor Brands
Alex LeCroy is a seasoned creative professional with extensive experience in the advertising and design industry. Currently serving as Creative Manager, Digital at PRADCO Outdoor Brands since February 2024, Alex previously held the role of Art Director at Shipt, leading seasonal campaigns and mentoring junior creatives. Alex's experience also includes positions as Art Director/Motion Graphics Designer at Reflex Blu, where Alex developed high-performing campaigns, and as Partner & Creative Consultant at HoverBird Media, successfully launching a drone brand. Alex's early career involved designing custom print materials at Rocky Heights Print and Binding and producing content for Townsquare Media. Alex holds a Bachelor of Arts in Communication and Information Sciences, specializing in Advertising and English from The University of Alabama.
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PRADCO Outdoor Brands
PRADCO Outdoor Brands is the largest company in the world that manufactures and markets major hunting and fishing brands and products under one parent organization. It is a leader in producing game calls, scents, attractants, game feeders, game cameras, tree stands and fishing lures. Our powerful portfolio ranges from top lure brands Rebel, Yum, Booyah, Lindy and Bomber Saltwater Grade to top hunting brands such as Moultrie, Summit, Code Blue and Knight & Hale. PRADCO Outdoor Brands’ heritage in the outdoor business goes all the way back to 1894, when Heddon Lures was founded on the banks of the Old Mill Pond in Dowagiac, Michigan. PRADCO Outdoor Brands’ have been reaching consumers for parts of three centuries, which gives it a rich heritage to set it apart from its competitors. headquartered in Birmingham, Alabama, PRADCO Outdoor Brands has manufacturing locations in Alabama and Arkansas.