PRADCO Outdoor Brands
Erich Volkert is a seasoned product management executive with extensive experience in various leadership roles across multiple companies. Currently serving as Vice President of Product at PRADCO Outdoor Brands since March 2023, Volkert has held prominent positions such as Sr. Director of Product Management at Astra and Director of Digital Products at Amazon Lab126. Notable achievements include leading the conception and launch of Arlo while working as Senior Director of Product Management for Smart Home at NETGEAR. Erich's career also includes key roles at TP-LINK USA, Avaak, LivingHomes, and co-founding Splashbulb, LLC. An educational background includes an MBA from UCLA Anderson School of Management and a BA in Architecture from the University of California, Berkeley.
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PRADCO Outdoor Brands
PRADCO Outdoor Brands is the largest company in the world that manufactures and markets major hunting and fishing brands and products under one parent organization. It is a leader in producing game calls, scents, attractants, game feeders, game cameras, tree stands and fishing lures. Our powerful portfolio ranges from top lure brands Rebel, Yum, Booyah, Lindy and Bomber Saltwater Grade to top hunting brands such as Moultrie, Summit, Code Blue and Knight & Hale. PRADCO Outdoor Brands’ heritage in the outdoor business goes all the way back to 1894, when Heddon Lures was founded on the banks of the Old Mill Pond in Dowagiac, Michigan. PRADCO Outdoor Brands’ have been reaching consumers for parts of three centuries, which gives it a rich heritage to set it apart from its competitors. headquartered in Birmingham, Alabama, PRADCO Outdoor Brands has manufacturing locations in Alabama and Arkansas.