Rachael Harwell

Strategic Account Manager at Praella

Rachael Harwell has a diverse work experience in various roles and industries. Rachael started their career as a Marketing Intern at Practice Builders in January 2017, where they gained valuable experience before moving on to Branded Online Ecommerce in November 2017.

At Branded Online Ecommerce, Rachael began as a Marketing Intern and later transitioned to the role of Ecommerce Coordinator in March 2018. In this position, they were responsible for coordinating and implementing email marketing campaigns for several fashion brands. Rachael'stasks included creative design, terms and conditions, landing pages, promo code creation, merchandising efforts, and inventory management. Rachael collaborated with cross-functional teams to launch new products, refresh websites, and create engaging content. Rachael excelled in this role and was promoted to the position of Ecommerce Manager in September 2019. Rachael continued to oversee email marketing campaigns and took on additional managerial responsibilities.

Most recently, Rachael joined Praella as a Strategic Account Manager in December 2020. As a Strategic Account Manager, they are responsible for managing and nurturing relationships with key clients. Rachael'srole involves understanding client needs, developing strategic plans, and ensuring client satisfaction.

Overall, Rachael's work experience demonstrates their expertise in marketing, ecommerce, and account management. Rachael has consistently taken on more responsibilities and shown their ability to collaborate with cross-functional teams to achieve business objectives.

Rachael Harwell completed their Bachelor's Degree in Communications in Advertising from California State University, Fullerton, from 2015 to 2017. Prior to that, they earned an Associate of Arts (AA) degree from Santiago Canyon College, where the field of study is not specified. In addition to their formal education, Rachael Harwell obtained a certification as a Shopify External Education Alpha/Beta Tester from Shopify in February 2023.

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