At the heart of the relationship between brand, consumer and retail. 

We focus on the shopper marketing approach to help businesses to meet their visibility and sales goals, optimizing investments at the same time.

We understand the consumer and the context in which the target expresses an interest in the product and the purchase intention.

We plan specific actions that activate the consumer, engaging them before, during and after the purchase in different touch points. 

We continuously and actively interact with the retail chain to plan actions that produce positive results for both business and the channel.

Consumer

Marketing

Retail

Praesidium

The Milano office focuses on client services, project management, sales, and marketing support for technology products.

Milano

Praesidium's headquarters in Milano, Italy

Richard Dangel

Alice Benedetti

Antonella Linciano

This department focuses on managing brand communication and marketing strategies to enhance visibility and engagement.

Marketing and Communication

This department focuses on product selection, pricing, and display strategies to optimize sales in retail environments.

Merchandising Department

This department focuses on driving revenue through account management and innovative marketing strategies.

Sales and Marketing

This department focuses on promoting and selling products, ensuring effective representation in retail and engaging with customers to enhance brand visibility.

Sales and Merchandising

This department focuses on enhancing product visibility and driving sales through promotional activities.

Sales Promotion

This department focuses on promoting and managing the brand identity and presence of Electrolux and AEG in the market.

Praesidium

Org chart

Teams

Marketing and Communication

Merchandising Department

Sales and Marketing

Sales and Merchandising

Sales Promotion

Brand Management

Offices

Praesidium

Org chart

Teams

Marketing and Communication

Merchandising Department

Sales and Marketing

Sales and Merchandising

Sales Promotion

Brand Management

Offices

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