PRAMAC
CHEIKH DIAW is an experienced professional in sales and account management, currently serving as a Key Account Manager for GROHE since April 2017. Based in Senegal, CHEIKH DIAW oversees brand development across multiple West African countries, including Gambia, Niger, and Mali. In addition to the role at GROHE, CHEIKH DIAW has been a Local Sales Manager at PRAMAC since August 2013, focusing on local sales development and team leadership. Previously, CHEIKH DIAW held the position of Responsable Commercial at JOKECOOL SA, specializing in the sales of air conditioning systems, and worked as a commercial representative for joke cool. Earlier experience includes managing the refrigeration and air conditioning department at Matforce from December 2007 to October 2012. CHEIKH DIAW holds a Master’s degree in International Business Marketing from Université Lille1, completed in 2011.
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PRAMAC
PRAMAC’s history began as a construction equipment company. By continuously evolving, transforming, and expanding its product portfolio, PRAMAC became the global benchmark for generators and warehouse material handling equipment’s production. Thanks to its diverse business lines, PRAMAC is a leading player in a wide variety of global markets. With subsidiaries and manufacturing plants all over the world, PRAMAC manufactures and sells a complete flexible product range, satisfying the full spectrum of energy needs, suiting customers in over 150 countries. In 2002, PRAMAC became involved in the MotoGP World Championship with its team “Pramac Racing”. Now, thanks to its strong partnership with Ducati Corse, PRAMAC plays a leading role in the most prestigious two wheeled Championship in the world. 2016 saw PRAMAC become part of the GENERAC Group, rising them to the top 3 generator and lighting tower producer. With the support of around 1100 employees and 10% of engineers, – PRAMAC has developed technological experience which is second to none. Its vertically integrated manufacturing process and the investments made, ensure that all the company’s products are being designed and built with no compromises on quality to deliver optimum performances. With the goal to offer products that fit for purpose, all PRAMAC’s resources and energies are, indeed, dedicated to the most demanding markets. Using top class quality products, closely working with the support of strategic partnerships, PRAMAC is able to offer guaranteed product performance with a global support. PRAMAC’s mission for the future is continued growth, offering leading edge technology, and evolving toward more resilient, efficient, and sustainable energy solutions.