Steve C. is a seasoned executive with 20 years of experience in the Rental and OEM market segments, including 16 years in the Middle East. Currently, as the Commercial Director for PRAMAC, they lead the expansion of the company's commercial presence across North Africa and the Middle East. Previously, Steve held roles such as General Manager at FIRMUS Group and Byrne Equipment Rental LLC, where they were instrumental in driving business development and strategy. Their career highlights also include significant contributions to operational excellence and team leadership across various organizations in the region.
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