PRAMAC’s history began as a construction equipment company. 
By continuously evolving, transforming, and expanding its product portfolio, PRAMAC became the global benchmark for generators and warehouse material handling equipment’s production.
 
Thanks to its diverse business lines, PRAMAC is a leading player in a wide variety of global markets. With subsidiaries and manufacturing plants all over the world, PRAMAC manufactures and sells a complete flexible product range, satisfying the full spectrum of energy needs, suiting customers in over 150 countries.
 
In 2002, PRAMAC became involved in the MotoGP World Championship with its team “Pramac Racing”. Now, thanks to its strong partnership with Ducati Corse, PRAMAC plays a leading role in the most prestigious two wheeled Championship in the world.
 
2016 saw PRAMAC become part of the GENERAC Group, rising them to the top 3 generator and lighting tower producer.
 
With the support of around 1100 employees and 10% of engineers, – PRAMAC has developed technological experience which is second to none. Its vertically integrated manufacturing process and the investments made, ensure that all the company’s products are being designed and built with no compromises on quality to deliver optimum performances. With the goal to offer products that fit for purpose, all PRAMAC’s resources and energies are, indeed, dedicated to the most demanding markets. Using top class quality products, closely working with the support of strategic partnerships, PRAMAC is able to offer guaranteed product performance with a global support.
 
PRAMAC’s mission for the future is continued growth, offering leading edge technology, and evolving toward more resilient, efficient, and sustainable energy solutions.

Construction

Manufacturing

PRAMAC

PRAMAC's headquarters in Casole d'Elsa, Italy

This department focuses on the development and support of engineering applications to enhance product performance and customer satisfaction.

Application Engineering

The Sales and Marketing team at PRAMAC is responsible for driving the company's growth by promoting its diverse range of generators and warehouse equipment across global markets. This team develops and implements marketing strategies, manages key accounts, and oversees sales in various regions, ensuring that PRAMAC's products meet customer needs while maintaining high standards of quality and performance. By leveraging strategic partnerships, they aim to enhance brand visibility and market penetration while supporting the company's mission of innovation and sustainability in energy solutions.

Sales and Marketing

The Engineering and Technical Services team at PRAMAC is responsible for driving innovation and delivering high-quality engineering solutions across the company’s diverse product lines. This team focuses on research and development, ensuring that electrical and mechanical systems are optimized for performance and sustainability. They collaborate closely with manufacturing, service, and application engineering to support product development, improve operational efficiency, and enhance customer satisfaction through technical expertise and effective project management.

Engineering and Technical Services

This department is responsible for managing and driving sales efforts across various markets and regions.

Sales Department

This department oversees project planning, execution, and delivery to ensure successful completion of engineering projects.

Project Management

The Sales and Business Development team at PRAMAC is responsible for driving revenue growth by identifying new market opportunities and fostering strategic partnerships. They work collaboratively to implement sales strategies across diverse global markets, ensuring the effective promotion and distribution of PRAMAC’s innovative energy solutions and equipment. By leveraging market insights and customer feedback, the team plays a pivotal role in aligning the company's offerings with evolving customer needs and industry trends.

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Other teams

Sales and Marketing

Engineering and Technical Services

Sales Department

Project Management

Sales and Business Development