Wes Debenport

Head of Sales & Marketing at Pratt Standard Cocktail Co.

Wes Debenport has extensive experience in sales and marketing roles, particularly in the beverage industry. Wes currently serves as the Head of Sales & Marketing at Pratt Standard Cocktail Co., where they have successfully grown the company's presence and doubled its sales revenue each year since 2019. Prior to this, they worked as the Vice President of Marketing at Sagamore Spirit, where they played a key role in launching new brands that generated a significant percentage of the company's revenue. Wes also has a strong background in brand management and innovation at Anheuser-Busch InBev, where they held various roles including Global Director of Travel Retail, Global Innovation Manager, and Innovation Manager. In these positions, they achieved revenue and margin growth through innovative brand activation, developed global consumer-centered innovation platforms, and delivered sales growth through brand innovation. Wes also has experience as a Geographic Marketing Manager, where they established ABInbev's high-end brand portfolio and successfully grew over 100 brands generating over $100 million in revenue annually in the North East region.

Wes Debenport completed their Bachelor of Science degree in Economics at Vanderbilt University. Wes then pursued further education and obtained their Master of Business Administration (MBA) degree with a concentration in Marketing - International at Vanderbilt University's Owen Graduate School of Management.

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Timeline

  • Head of Sales & Marketing

    January, 2019 - present