James Peng is an accomplished growth marketing professional with extensive experience in user acquisition and performance marketing across various industries. Currently serving as a Growth professional at Arta Finance since August 2022, James enhances access to financial tools for clients. Concurrently, James acts as an Advisor and VP of Growth at Pray.com, the leading app for daily prayer and faith-based audio content. Previous roles include Head of Performance Marketing at Grab and Coinbase, where James successfully led initiatives to drive user acquisition and maximize ROI. Additionally, James has held advisory positions and leadership roles in companies such as Match Group and Storm8 Studios, showcasing a strong track record in digital marketing and user engagement strategies. James holds a BBA in Finance and Accounting from Texas McCombs School of Business and has studied at The Chinese University of Hong Kong.
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