PRECISIONvalue
Rachael Lathi McCudden is a seasoned professional in marketing operations and business development, currently serving as Group Account Supervisor at PRECISIONvalue since September 2014. In this role, Rachael has successfully implemented various business development and corporate marketing communications activities, overseeing the creation of proposals and managing marketing initiatives. Prior experience includes roles at The Hobart Group as Senior Marketing Operations Coordinator and Marketing Operations Coordinator, where Rachael facilitated significant corporate projects and cross-agency collaboration efforts. Earlier career experience at Industrial Controls Distributors LLC as a Sales Representative and Sales Intern provided a foundation in customer relations and sales operations. Rachael holds a Bachelor's degree in Business Administration with a focus in Marketing from Monmouth University.
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PRECISIONvalue
Advancing market-access marketing through experiential strategy, effective value demonstration, and market-access-focused resource development. The value of innovative medical treatments often begins with an evaluation of cost. As former payers ourselves, we know. So we identify and assess evidence of economic, clinical, and humanistic value, then analyze it to effectively demonstrate the total value of medical innovations—and maximize commercial success.