Chris Weaver

Director Strategic Marketing at PRECOA, LLC

Chris Weaver has a diverse work experience spanning across various industries. Chris is currently working with Precoa as the Director of Strategic Marketing. Prior to this, they founded Desert Classic Digital and served as the Chief Marketing Officer. In this role, they focused on increasing the profitability of marketing campaigns for businesses through the use of traditional and digital marketing automation and advertising platforms.

Before that, Chris worked at MWI, where they held multiple roles including SVP of Growth and Performance Marketing, Director of Brand Marketing and Strategy, and Director of Paid Media. During their time there, they implemented strategies for internal brand marketing and client-focused campaigns, launched new service lines, and managed a team of twelve directors, managers, and analysts.

Chris also gained experience at companies such as RIESTER, Search-Werks, BEST, I-ology, Arizona Lottery, and Milwaukee Brewers Baseball Club in various marketing and strategy roles.

Throughout their career, Chris has demonstrated expertise in paid media, content marketing, SEO, and integrated consumer campaigns. Chris has worked with notable clients in industries such as travel, branding, international, DTC, B2B, local services, lead generation, and healthcare.

In summary, Chris Weaver is an experienced marketing professional with a proven track record of success in strategic marketing, performance marketing, brand marketing, and paid media.

Chris Weaver attended Arizona State University from 2002 to 2006, where they obtained a Bachelor of Science degree in Marketing. Chris also attended the Arizona State University, W. P. Carey School of Business during the same period, where they earned a Bachelor of Science degree in Marketing as well. Additionally, Chris has obtained certifications from Google (Adwords Certified and Google Analytics Certified), Microsoft (Bing Ads Accredited Professional), and BrightEdge (BrightEdge Professional Certification), although specific details on when and how they obtained these certifications are not provided.

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Timeline

  • Director Strategic Marketing

    January, 2023 - present