PREDA PAKISTAN
Fareshteh Aslam is a seasoned professional with extensive experience in leadership and communications. Currently, Fareshteh serves as a Founding Member at PREDA PAKISTAN since August 2022 and has been the Chief Executive Officer of Talking Point PK since April 2016, where leadership of the team in Pakistan has been a primary focus. Prior to these roles, Fareshteh was the Country Head at Golin Pakistan from December 2013 to January 2022, responsible for establishing and managing the business. Earlier experience includes a decade at Unilever Pakistan as Country Head of Brand Communications, specializing in external communications for the company's brands. Fareshteh holds a Bachelor of Commerce and a Master's in Business Administration from institutions including The Mama Parsi Girls' High School and the Government Commerce College, with education spanning from 1971 to 1988.
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PREDA PAKISTAN
PREDA is Pakistan’s first membership-based PR, Event Management, Digital and Activations Association premised on the promotion, protection, enhancement, and development of the interests of all professionals directly or indirectly related to the fields of Public Relations, Digital work, Activations and Event Management. We welcome individuals and companies alike, operating across the fields. Equally, we are open to membership from the relevant PR, digital, Event and Activation departments of organisations.