PREDA PAKISTAN
Selina Rashid Khan serves as the President of PREDA PAKISTAN, leading the country’s first membership-based association for PR, Event Management, Digital Work, and Activations since September 2021. Previously, Selina has held the position of Vice President at PREDA and is the Founder & Chief Executive of Lotus Client Management & Public Relations, a leading communications agency in South Asia established in 2007. Selina also contributes as a Board Member at International Industries Limited and as an Advisor to the Zaman Foundation, focusing on sustainable philanthropy. Past roles include membership in the Foreign Minister's Public Diplomacy Consultative Group and Chief Advisor for Brand Pakistan under the Special Assistant to the Prime Minister. Selina began a career in public relations as a Publicist at Avalon Entertainment and holds multiple degrees, including a BA in Politics from the University of Warwick and a BA from the University of Toronto.
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PREDA PAKISTAN
PREDA is Pakistan’s first membership-based PR, Event Management, Digital and Activations Association premised on the promotion, protection, enhancement, and development of the interests of all professionals directly or indirectly related to the fields of Public Relations, Digital work, Activations and Event Management. We welcome individuals and companies alike, operating across the fields. Equally, we are open to membership from the relevant PR, digital, Event and Activation departments of organisations.