Justin Shelby

Justin Shelby is a seasoned marketing professional with extensive experience in product marketing leadership across various organizations. Currently serving as the Director of Product Marketing at Predactiv since August 2023, Justin previously held the same title at Sharethrough from February 2022 to March 2023, where a product marketing function was established to drive business growth and optimize team efficiencies. Prior roles include Director of Product Marketing at Amobee, where Justin developed impactful go-to-market strategies and conducted market analysis, and Senior Product Marketing Manager at IPG Mediabrands, focusing on product positioning and customer engagement. Justin's career began in account management, with early roles at GroupM France and CA Britline. Justin holds a Master's Degree in Corporate Branding and Innovation Management from ISCOM and a Bachelor's degree in Global Marketing from EMLV - École de Management Léonard de Vinci.