Henrik Roos

Henrik Roos is an accomplished professional with extensive experience in pricing and sales operations. Currently serving as the Head of Pricing & Product at Preem AB since February 2016, Henrik oversees the product and value proposition, pricing strategy, and forecasting. Previous roles include Head of Pricing and Forecasting, Strategic Pricing Manager, and (Acting) Head of Pricing and Forecasting at Elektroskandia AB, where responsibilities encompassed managing pricing strategies and profitability analysis. Additionally, Henrik has worked at Goodyear Dunlop Tires Nordic as a Senior Business Pricing Analyst and Pricing Analyst, focusing on pricing development and profitability across Nordic and Baltic markets. With a Master of Science in Business Administration and Economics from Stockholm University and coursework in logistics from KTH Royal Institute of Technology, Henrik combines strong educational credentials with a demonstrated aptitude for optimizing pricing strategies and enhancing business performance.