Preferred Hotels & Resorts
Rhett Hirko is an accomplished professional in revenue optimization and distribution, currently serving as Senior Vice President at Preferred Hotels & Resorts and Beyond Green since November 2014 and November 2020, respectively. With extensive experience in revenue management across prominent hospitality companies, Rhett has successfully overseen the implementation of distribution strategies for over 700 member hotels, guided key enhancements in technology systems, and introduced innovative revenue consulting processes. Prior roles include Director of Revenue Management for Hyatt International EAME LLC and leadership positions at Hyatt Hotels Corporation, where significant achievements in revenue management system integration and training were realized. Rhett holds a BA in Business/Hotel and Restaurant Management from Michigan State University and has completed executive education at The University of Chicago Booth School of Business. Additionally, Rhett serves on the Board of Directors for HSMAI since January 2020.
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Preferred Hotels & Resorts
Preferred Hotels & Resorts is the world’s largest independent hotel brand, representing 650 distinctive hotels, resorts, residences, and unique hotel groups across 80 countries. Through its five global collections, Preferred Hotels & Resorts connects discerning travelers to the singular luxury hospitality experience that meets their life and style preferences for each occasion. Every property within the portfolio maintains the high quality standards and unparalleled service levels required by the Preferred Hotels & Resorts Integrated Quality Assurance Program. The I Prefer Hotel Rewards program, Preferred Residences℠, Preferred Pride℠, and Preferred Golf™ offer valuable benefits for travelers seeking a unique experience.