Åsa Holstein

Åsa Holstein has a diverse work experience spanning several industries. Åsa is currently the Chief Operating Officer at Preglife, a position they have held since 2023. Prior to this role, they served as the Chief Midwife at Preglife and also hosted a podcast called Sidekick, which catered to pregnant individuals.

Before joining Preglife, Åsa worked as a Midwife at BB Stockholm starting in 2020. In 2019, they founded The Positive Birth Story Podcast. Åsa also has experience as an Owner at AB Kork & Stork, a company they started in 2010.

From 2016 to 2023, Åsa served as the VD/CEO and owner of Babygruppen Sverige AB, the largest provider of courses for expectant and new parents in Sweden. Prior to this role, they were the Verksamhetschef/Operations Manager at Babygruppen.

Åsa's earlier work experience includes roles as a Midwife at Södersjukhuset, POWERCARE A/S, and Karolinska University Hospital. Åsa also worked as a Mat- & dryckesredaktör/Food and Wine Editor at Passion for Business.

In addition to their midwifery work, Åsa has served as a CEPS instruktör/Teacher in Advanced Neonatal Resuscitation at Södersjukhuset, where they trained teams in neonatal resuscitation. Åsa also worked as a Midwife at Sacchska Barnsjukhuset in Stockholm.

Throughout their career, Åsa has demonstrated a passion for supporting expectant and new parents as well as promoting positive birth experiences through their podcast and various leadership and teaching roles.

Åsa Holstein's education history begins in 1995 when they attended the Swedish Red Cross University and obtained a Bachelor's degree in Registered Nursing/Registered Nurse in 1998. After that, they attended Vinkällan, where they pursued a degree in Sommelier with a focus on Dryckeskunskap until 2002. Later, from 2002 to 2004, Åsa Holstein studied at Karolinska Institutet, acquiring a degree as a legitimerad barnmorska in the field of Reproductive health. In 2017 to 2018, they attended Mediyoga Institutet Stockholm, earning multiple certifications, including Mediyogainstruktör, gravidyogainstruktör, and instruktör i hormonnbalansyoga.