Lori Schmalz

Lori Schmalz is an accomplished Account Executive in B2B Outside Sales at Premier Beauty Supply, where notable achievements include being recognized as Rookie of the Year in the 2020 President's Club and earning multiple awards for distributor sales excellence in subsequent years. Prior experience encompasses leadership roles such as Executive Floor Manager at Von Maur and General Manager at Blue Ribbon Carriages, along with administrative expertise as Office Administrator at Maio Bros General Contractors. Lori also has a background in cosmetics as a Business Manager for MAC Cosmetics at Nordstrom. Educational credentials include a Cosmetology License from Empire Beauty School and prior studies at Indiana University–Purdue University Indianapolis and the University of Indianapolis.