Lance Sinert

Premier Brands Group, Inc. (PBG-NYC), is a New York based on-trend fashion apparel company that provides design, sourcing, manufacturing, distribution and marketing expertise to licensed and owned (private-label) brands. By deploying innovation, specialists with vast multi-channel experience, and a curated global network of retail partners and production resources, PBG-NYC builds culture-leading brands and helps companies solve excess inventory issues without compromising brand integrity. With a collaborative approach, pulse on what influences, disrupts, and grows apparel and accessory brands, and deep knowledge of what sells, PBG-NYC, known as Premier, engages its unified team of visionaries to produce and distribute generational fashion, including secondary market merchandise, via a wide-range of online and offline retail channels and digital media. Additionally, through its off-price apparel distribution model, Premier provides lifestyle brands, store brands, merchants, manufacturers, and value innovators with a one-stop scalable solution to give first run goods a second life. With services ranging from logistics coordination and acquisition to reworking and selling, Premier leverages its know-how across all global distribution channels (mid-tier, department stores, chain stores, secondary markets and marketplaces), to ensure success.