Matthew Punter

Matthew Punter is an accomplished professional with extensive experience in insights and strategic marketing across various reputable organizations. Currently serving as the International Insights Lead at Premier Foods since January 2024, Matthew previously held significant roles such as Head of Strategic Insight for McVitie's at pladis Global, where Matthew spearheaded brand repositioning and innovation strategies from April 2018 to December 2023. Additional notable positions include Senior Insight Manager at Weetabix, Senior Research & Insight Director at dunnhumby, and Senior Marketing Manager at Tesco Stores Ltd, demonstrating a strong track record in consumer behavior analysis, brand strategy development, and market insights. Matthew earned a PhD in Tourism and a BA in Geography from the University of Exeter, further enhancing their analytical and strategic capabilities in the industry.