Matt Petkun

Matt Petkun is the President of Crafts Group, LLC. The direct to consumer division of Premier Needle Arts, a manufacturer and ecommerce retailer of, headquartered in Washington State, with a distribution facility in Ohio, and light manufacturing facility in Dongguan China. The Crafts Group division operates direct-to-the-consumer brands: Knit Picks, Connecting Threads, Superior Threads and We Crochet. Matt purchased the Crafts Group in 2009, from his family. Matt is a seasoned ecommerce leader, providing strategy and technology experience to growing brands and companies. Prior to his role at Crafts, Matt spent 11 years in technology investment banking and equity research with D.A. Davidson & Company. Matt’s industry work focused on the semiconductor and related systems

software industries. Matt received his Bachelor’s degree from Westmont College in Santa Barbara, CA, and has completed graduate work in History at the University of Notre Dame. Matt serves on the boards of several private companies in the retail and consumer ecommerce space, as well as non-profit organizations.