Social Media & Content Specialist

Prenetics (NASDAQ:PRE), a leading health sciences company, is dedicated to advancing consumer and clinical health. Our consumer initiative is led by IM8, a new health and wellness brand, and Europa, one of the top sports distribution companies in the USA. Our clinical division is led by Insighta, our $200 million joint venture with renowned scientist Prof. Dennis Lo, focused on multi-cancer early detection technologies. This is followed by ACT Genomics, which has achieved FDA clearance for comprehensive genomic profiling of solid tumors, and CircleDNA, which uses NGS to offer comprehensive DNA tests. Each of Prenetics’ units synergistically enhances our global impact on health, embodying our commitment to ‘enhancing life through science’.

We’re looking for an enthusiastic and creative Social Media & Content Specialist to help us engage with our audience through exciting and relatable storytelling. In this role, you’ll have the opportunity to build your skills and learn how to craft our social media voice.

Reporting to our Social Media Lead, you’ll collaborate with our marketing, business development, and customer experience teams to support the growth of our social media channels and online community. Your primary responsibilities will include assisting in the creation and distribution of valuable content across social platforms like Instagram, Facebook, YouTube, and LinkedIn, helping us share content that our followers love.

Key Areas of Responsibility:

• Generate original content for a range of marketing and communications materials.
• Develop digital marketing and social media content pillars & calendar, integrate social media strategies with digital and event campaigns aligning with company objectives
• Formulate and execute the global activation campaign across all social platforms (e.g. Instagram, Facebook, TikTok)
• Create and edit the content for various digital platforms including but not limited to social media, website, eDM and marketing collateral
• Collaborate with in-house marketing division to synergize Social Media Calendar with our overall Marketing Calendar
• Assist the content marketing team in preparing and posting various types of website content, including short videos, blog posts and articles.
• Assist in implementation of different type of online marketing campaign, like KOL, Social media ads in different formats, etc.,
• Perform ad-hoc duties as assigned