Germán Frassa

Germán Frassa is an accomplished digital product director and associate professor with extensive experience in product strategy, management, and digital content development. Currently serving as the Digital Product Director at Prensa Ibérica since June 2024, Frassa has held various academic roles at institutions such as Universidad Carlos III de Madrid and The Valley Digital Business School, focusing on product management and strategy. Significant previous positions include Product and Strategy Director at Relevo, Director of Digital Product & Audience Development at Unidad Editorial, and Managing Director for Qué.es at Vocento. Frassa has a strong background in launching successful digital initiatives, including paid content offerings and innovative product designs, paired with a foundation in journalism and digital content distribution from previous roles at Telefónica de España.