Meritxell Gratacós

Meritxell Gratacós is a seasoned marketing professional with extensive experience in digital business and brand management. Currently serving as a Digital Business & Marketing Consultant at Prensa Ibérica since April 2022, Meritxell specializes in result-oriented digital strategies for e-commerce and brand development. As Chief Marketing Officer at DO BCN since October 2016, responsibilities include overseeing B2B and B2C marketing initiatives while defining comprehensive sales and marketing plans. Previous roles include General Manager at LUK INTERNACIONAL S.A., where strategic management of global projects was paramount, and Brand Marketing & Licensing Manager for the Doraemon brand in Spain and Portugal, emphasizing the importance of strategic asset development. Educational qualifications include an MBA from Universitat Pompeu Fabra and a Master of Fashion and Design Management from ESDI, complemented by a background in digital marketing and communications from various institutions.