Michaela Luecke

Michaela Luecke is a seasoned professional in product analytics, currently serving as Senior Manager of Product Analytics at Preply since February 2024, focusing on core experience and retention initiatives. Previously, Michaela held the role of Product Analytics Lead at StudySmarter, where leadership of a growing team and implementation of key metrics were key responsibilities. At Deel, Michaela built and led a newly established Product Analytics team while advising on analytics strategies with modern data solutions. Early career experiences include significant positions at adidas in digital analytics across multiple sports categories, contributing to product strategies and performance measurements. Michaela holds a Ph.D. in Business Administration specializing in Management Information Systems from The University of Memphis, along with several other academic qualifications in related fields.