Bruce Jacobson

Bruce Jacobson is an accomplished executive with extensive experience in the beverage industry, currently serving as a member of the Advisory Board at PRESS Premium Alcohol Seltzer and as Chief Operating Officer at XYZ Beverage LLC since May 2020. Jacobson held the position of President at BioSteel from April 2022 to August 2023 and previously operated as Chief Commercial Officer at Constellation Brands, where responsibilities included leading national sales and operations for a diverse beverage portfolio. With a strong background in sales leadership, Jacobson contributed as Executive Vice President/Chief Sales Officer at Constellation Brands and as Senior Vice President of Sales at Barton Beers. Early career experience includes significant roles at Miller Brewing Company, where management and growth of sales teams were pivotal. Jacobson's educational credentials include an MBA from the University of Notre Dame and a BBA from the University of Wisconsin-Whitewater.