Laura Botero Muñoz

Laura Botero is a seasoned marketing professional with extensive experience in partner marketing and business development. Currently serving as Lead Partner Marketing Manager at PrestaShop since July 2021, Laura leads a creative team to foster partner growth through strategic marketing initiatives. Previous roles include Partner Marketing Specialist at PrestaShop, International Business Development & Marketing at Vulog, and Marketing Department Manager at Zientte, where Laura consistently delivered impressive sales increases and enhanced partner engagement. With a strong academic background, including an International Master in Business Administration from Paris School of Business and a Master in Strategic Marketing from CESA, Laura is adept at innovative strategy development and brand differentiation across various industries.