María Elena Amerena

María Elena Amerena is a seasoned marketing professional with extensive experience in B2B strategies, digital marketing, and business development. Currently serving as the Field Marketing for Channels at PrestaShop, María Elena focuses on creating multi-channel marketing campaigns and measuring their effectiveness against KPIs. Previous roles include Sales Manager at Salena Knight, where strategic client relationships were developed, and Field Marketing Specialist at Digimind, overseeing comprehensive content marketing efforts. With a strong background in growth marketing and customer engagement from positions at various companies, including Housing Co., V Modal, and Coca-Cola FEMSA, María Elena combines analytical skills with creative marketing strategies to drive partner acquisition and business growth. Educational qualifications include a degree in Marketing from Universidad del Valle de México and certifications in digital marketing and French language proficiency.