Laura Puricelli

Laura Puricelli is a seasoned professional in the fashion and luxury sectors, currently serving as Co-Founder and CEO of Dress for Good, a GenAI-powered Luxury-Tech studio, since September 2021. Laura also holds positions as a Fashion Product Technology Tutor and Mentor at Istituto Marangoni, and Business Advisor at Prestigier. With extensive experience at PwC as a Director in Digital Strategy and Innovation, Laura has led initiatives in digital transformation, customer engagement, and marketing. Previous roles include Director of the Digital Transformation practice at Deloitte Digital and Founder & CEO of LP - OWN Agency, specializing in digital strategy and PR for fashion and luxury brands. Laura's academic credentials include an MBA from SDA Bocconi and multiple master's degrees, including Fashion Buying from Istituto Marangoni and Political Sciences from Università degli Studi di Milano.