Alana Griffiths

Alana Griffiths is a marketing professional with extensive experience in strategic marketing and integrated marketing communications. As the Founder of Pretty Pragmatic since April 2015, Alana has established a strategic marketing agency focused on connecting brands with effective, creative solutions across various platforms. Prior experience includes roles as a Senior Director at Harte Hanks, where Alana developed marketing strategies aimed at driving sales and ROI, and as a Marketing Strategy Director at Mason Zimbler, collaborating with prominent brands like Microsoft and IBM. Alana's earlier career includes significant positions such as Regional Marketing Manager at the Royal Bank of Scotland, where marketing strategies were crafted to boost brand awareness, and a Competitor Analyst role at Fujitsu Services, focusing on market research. Alana’s educational background includes studies at the University of Plymouth and professional development with the Chartered Institute of Marketing and the Marketing Research Society.