PrettyDamnQuick
Efrat Vasilnitzky is an experienced finance professional currently serving as the Financial Controller and Acting Director of Finance at PrettyDamnQuick, a high-growth global SaaS company, since January 2025. Efrat's responsibilities include managing the full finance function, building the finance department from the ground up, and streamlining the monthly closing process using automation and AI. Prior to this role, Efrat served as Corporate Controller at NOVELSAT, overseeing internal and external bookkeepers, managing financial reporting, and handling audits. Efrat also held the position of Financial Controller at GreenRoad, focusing on financial statement preparation and revenue recognition. Efrat began a career at PwC Israel as a Senior Associate, specializing in financial statement audits for public and private companies. Efrat earned a Bachelor of Arts in Business/Managerial Economics from UCLA and continued education at Tel Aviv University.
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