Bret Feasel

General Manager, Managing Partner at Price Family Dealerships

Bret Feasel is an experienced automotive professional with a career spanning over two decades, currently serving as General Manager and Managing Partner at Price Family Dealerships since November 2012. Previously, Bret held the position of General Sales Manager at Mercedes-Benz of Fairfield, where significant contributions included implementing a certified pre-owned (CPO) program that enhanced revenue. As General Manager at Sonnen Porsche, Bret successfully increased sales and customer satisfaction scores. Additionally, Bret managed sales operations at Mercedes Benz Sacramento and contributed to the growth of both Audi and VW operations at Niello VW/Audi, focusing on various aspects such as staff management and financial oversight. Bret's education at the University of Hard Knocks further supports a robust background in the automotive industry.

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