Kareem Folarin is a seasoned marketing professional with extensive experience in global marketing and business management. Currently serving as the Global Marketing & New Business Manager at Iris since January 2023, Kareem leads B2B marketing strategies for specialized pricing across major regions, including Canada, the United States, the United Kingdom, and Brazil. Previously held the position of Global Marketing Lead at Iris Pricing Solutions, focusing on attracting large-scale global clients to drive revenue growth. Additional roles include Marketing Manager and Marketing Coordinator at Chrysalis Dental Centres, Digital Communications Manager at VOCAL Communications LLC, and various positions in social media, research, and marketing at organizations such as CAFTCAD, McMaster University, and Frank And Oak. Kareem holds a Bachelor of Business Administration and a Bachelor of Arts in Sociology and Economics from McMaster University.
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Iris Pricing Solutions
Iris Pricing Solutions is a renowned global consulting firm specializing in pricing strategy and revenue management. With a focus on helping businesses optimize their pricing practices, we offer tailored solutions and services to address pricing challenges across industries. Our expertise includes pricing strategy development, value-based pricing, price optimization and analytics, pricing process and organization improvement, and training and capability building. Serving clients worldwide, Iris Pricing Solutions assists companies in implementing effective pricing strategies that drive profitability and growth. Iris Pricing Solutions is also part of Iris Worldwide, http://www.iris-worldwide.com/ – A creative, strategy, and innovation company that delivers creative, consulting and mar-tech solutions to progressive clients around the world.