Rob Roth

Rob is Vice President, Head of Commercial at Prilenia. He is responsible for commercial strategy, marketing, commercial operations and sales to ensure successful launch planning and execution.

Rob brings more than 25 years of healthcare marketing and communications experience. Prior to Prilenia, he was Vice President of Global Marketing & Patient Support at Albireo Pharma, where he developed early commercial strategy, and led marketing, patient support, corporate communications and patient advocacy to drive successful launch in a rare pediatric liver disease. Previously, he held global and U.S. marketing leadership roles in rare disease at Sanofi Genzyme, in neurology at Biogen and in ophthalmology at Inotek. As Principal of Roth Health Marketing & Communications, Rob also has advised a wide range of biopharma companies on brand strategy, commercial launch planning and other commercial activities. He spent his early career at global corporate communications firms with a focus on healthcare.

Rob holds an MBA from the Tuck School at Dartmouth College and a BS in journalism from the Medill School at Northwestern University.