Prima
Erin Loveday currently serves as General Manager at PrimaPMI, a role established following the acquisition of PMI Imageworks, focusing on leading cross-functional teams across various business functions. Previously, Erin was a Human Resources Business Partner at Marketplacer, providing global support and aligning strategies with the Chief People Officer. Prior to that, Erin held the position of Head of Human Resources at Prima, acting as the second-in-command to the Managing Director and overseeing all HR functions. Erin holds a Bachelor of Arts in Legal Studies from Victoria University and has completed multiple training programs through Dale Carnegie Training, including courses in management, leadership, and high-impact performance.
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Prima
Headquartered in Melbourne, Australia, Prima Printing is the largest manufacturer of Personalised Consumer products in Australia and New Zealand. Prima is a wholly owned subsidiary of District Photo, the largest manufacturer of photo gifting products in the world. Prima was formed in July 2016 as part of the expansion of District Photo into Asia Pacific. In 2017 rapid sustained growth required the business to expand from its original premise into a new custom designed facility in Noble Park North, Melbourne. Significant investment to increase capacity has followed each year to support accelerated demand and growth. Its facility is now the single largest manufacturer of consumer imaging products in Australia and New Zealand manufacturing over 450 different personalised consumer products on behalf of brands for their end consumers. This includes Photobooks, Canvas, Desk Art, DTG, Wall Art, Mugs, Calendars, Prints, Cards and Stationary lines.