Prima Assicurazioni
Alba Calatayud currently serves as Brand Lead at Prima, responsible for launching the Prima insurance brand in the Spanish market and developing local brand strategies aligned with global positioning. Prior to this role, Alba was Senior Brand Manager Iberia at innocent drinks, overseeing the brand's launch in Spain and Portugal while leveraging data insights for strategic decision-making. Alba's earlier experience includes serving as Advertising Festivals Manager at Mindshare, where responsibilities included preparing cases for advertising festivals, as well as innovation and content roles focused on multimedia advertising strategies. Alba’s career began with positions in community management and event management, complemented by educational qualifications in Advertising and Communication from Universidad Villanueva and specialized courses in media and fashion marketing.
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Prima Assicurazioni
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Turn the insurance world on its head making customer interactions more intuitive and immediate for a better user experience: this is the idea behind Prima Assicurazioni. Prima is an insurtech company set up in 2015 which now has over 1 million active customers. In 2018 it recorded the largest ever increase in venture capital in Italy: a 100 million euro agreement entered into with Goldman Sachs and Blackstone. Prima Assicurazioni aim is to become the leading European fintech company. Cutting-edge technology developed in-house, data-driven strategy and an obsessive customer focus are the key concepts guiding the work of each Prima team and which have made it one of the most innovative and soundest insurance companies in Italy and in Europe. Prima exciting journey has only just begun and there is still a very long way to go! If you want to become part of Prima revolution, find out the roles the company is seeking to fill and apply.