Allison Hurst

Ecommerce + Digital Marketing Manager at Primally Pure

Allison Hurst has a diverse range of work experience, starting in 2012 as a Retail Sales Associate at Vans a Division of VF Outdoor. Following that, they worked as a Team Member at Sport&Health. In 2016, Allison interned as a Marketing Intern at everis, where they represented all U.S. offices. Allison then worked as a Promotions & Marketing role at Allied Integrated Marketing from 2017 to 2019. Allison also held the position of Creative Coordinator at Jumper Media from 2018 to 2019.

In 2019, they joined Pinnacle Brand Group as an Assistant Creative & Digital Project Manager, coordinating marketing efforts, managing influencer relations, and assisting with seasonal campaign shoots. From 2020 to 2021, Allison was the Creative & Digital Project Manager at Pinnacle Brand Group, where they managed e-commerce and marketing efforts, strategized and launched new websites and brands, and collaborated with content creators to improve brand awareness and sales.

Allison'smost recent role is as the Ecommerce + Digital Marketing Manager at Primally Pure, where they drive revenue and customer retention by optimizing and scaling subscription and loyalty programs, manages the Shopify store, designs email marketing campaigns and ad creative, and implements app discovery and implementation to enhance site performance and customer experience.

Allison Hurst received their Bachelor's Degree in Media Studies/ Marketing from San Diego State University. Allison attended the university from 2014 to 2018. In addition, they have a National Retail Federation Customer Service Certification, although specific details about the institution and the year they obtained it are unavailable.

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Timeline

  • Ecommerce + Digital Marketing Manager

    May, 2021 - present