Marketing and Brand Management

The Marketing and Brand Management team at PrimaLoft is responsible for enhancing and promoting the company's global brand presence. This includes strategizing and executing marketing campaigns, managing brand partnerships, overseeing social media channels, and ensuring cohesive visual and messaging alignment across all platforms. The team focuses on maintaining PrimaLoft’s reputation as a leader in innovative, high-performance, and sustainable material solutions. Additionally, they drive brand awareness and loyalty across diverse markets, including outdoor, fashion, home furnishings, work wear, hunting, and military applications.