PrimaLoft, Inc. is an advanced material technology company based in Latham, New York, with offices in Xiamen, China. 

PrimaLoft is  the world leader in the research and innovative development of high-performance material solutions, specializing in insulations and fabrics. PrimaLoft® insulation was originally developed for the U.S. army as a water-resistant, synthetic alternative to down. Since 1983, a heritage of proven & tested technologies has built trust across the textile industry, with more than 900 global brands using PrimaLoft products in outdoor, fashion, home furnishings, work wear, hunting and military applications. 

With its Relentlessly Responsible™ mission, PrimaLoft strives to balance innovation, performance & sustainability in the pursuit of a better future. Today, the brand is recognized as a benchmark for providing unsurpassed comfort in any condition, while lessening its impact on the environment. PrimaLoft is active in sustainable textile production through partnerships with the bluesign® system, the International OEKO-TEX® Association, the Sustainable Apparel Coalition’s Higg Index and the Global Recycled Standard.


Military

Textiles

PrimaLoft

PrimaLoft's headquarters in Latham, NY, United States

This department oversees sales operations and strategies across various territories.

Sales Management

The Leadership Team at PrimaLoft oversees the strategic direction and overall operations of the company. Comprised of executives with expertise in brand building, advanced material concepts, finances, global sales, operations, and licensing, the team ensures PrimaLoft maintains its position as a world leader in high-performance material solutions while advancing sustainability and innovation initiatives. They are responsible for setting corporate policies, driving global market strategies, and fostering partnerships to support the Relentlessly Responsible™ mission.

Leadership Team

The Marketing and Brand Management team at PrimaLoft is responsible for enhancing and promoting the company's global brand presence. This includes strategizing and executing marketing campaigns, managing brand partnerships, overseeing social media channels, and ensuring cohesive visual and messaging alignment across all platforms. The team focuses on maintaining PrimaLoft’s reputation as a leader in innovative, high-performance, and sustainable material solutions. Additionally, they drive brand awareness and loyalty across diverse markets, including outdoor, fashion, home furnishings, work wear, hunting, and military applications.

Marketing and Brand Management

The Product Development and Management team at PrimaLoft is responsible for creating and refining high-performance material solutions, focusing on insulations and fabrics that meet rigorous standards for both innovation and sustainability. This team oversees the entire lifecycle of product development, from conceptualization and material selection to quality control and sustainable practices. They collaborate closely with global brands to integrate PrimaLoft's advanced materials into a wide range of applications, ensuring functionality, comfort, and minimal environmental impact.

Product Development and Management

The PrimaLoft Sales Team is responsible for driving revenue growth by building and nurturing relationships with clients across various regions, including North America and Europe. They identify new business opportunities, manage existing accounts, and collaborate closely with clients to understand their needs and provide tailored material solutions. With a strong focus on PrimaLoft’s Relentlessly Responsible™ mission, the team ensures that sustainability and innovation are key components of their sales strategy.

Sales Team

This department guides the overall strategic direction and governance of the organization.

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Other teams

Leadership Team

Marketing and Brand Management

Product Development and Management

Sales Team

Executive Leadership