Primark
Annette Rowson is a skilled digital optimization professional with extensive experience in various roles within the eCommerce and digital analytics sectors. Currently serving as the Digital Optimisation Lead at Primark since June 2022, Annette previously held positions at Currys plc, including Senior Online Credit CRO Manager and Senior UX Analyst, among others. Experience also includes roles at N Brown Group and Contentsquare, where Annette focused on digital and media analytics and customer success. Educational background includes a BSc in International Business Management from the University of East Anglia, complemented by A Levels in multiple subjects from Davies Laing & Dick College. Annette's diverse expertise encompasses data analysis, consumer behavior reporting, and collaboration across marketing and sales teams.
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Primark
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Primark is an international clothing retailer employing more than 70,000 colleagues across 16 countries in Europe and the US. Founded in Ireland in 1969 under the Penneys brand, Primark aims to provide affordable choices for everyone, from great quality everyday essentials to stand-out style across women’s, men’s and kid’s, as well as beauty, homeware and accessories. With a focus on creating great retail experiences in-store, Primark continues to expand across new and existing markets with the aim of reaching 530 stores by the end of 2026. Primark is working to make more sustainable fashion affordable for everyone. Primark Cares is its commitment to doing better, every day - making more sustainable products everyone can afford, reducing its impact on the planet and improving the lives of workers. It has made a series of public commitments it plans to work towards and report on progress each year. These include making all its clothes from recycled or more sustainably sourced materials, ensuring clothing is recyclable by design, halving carbon emissions across the value chain and pursuing a living wage for workers in the supply chain.