Primark
Charlotte Naylor is an experienced SEO professional currently serving as a Senior SEO Analyst at Primark since May 2022. Previously, Charlotte held the position of SEO Content Executive at Virgin Media from March 2021 to May 2022, and worked as a Search Engine Optimisation Specialist at Click Convert Marketing USA from August 2019 to March 2021. Earlier in their career, Charlotte gained retail experience as a Retail Sales Assistant at TOPSHOP TOPMAN from October 2013 to December 2016. Charlotte holds a degree in English Language and Linguistics from Newcastle University, earned between 2016 and 2019.
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Primark
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Primark is an international clothing retailer employing more than 70,000 colleagues across 16 countries in Europe and the US. Founded in Ireland in 1969 under the Penneys brand, Primark aims to provide affordable choices for everyone, from great quality everyday essentials to stand-out style across women’s, men’s and kid’s, as well as beauty, homeware and accessories. With a focus on creating great retail experiences in-store, Primark continues to expand across new and existing markets with the aim of reaching 530 stores by the end of 2026. Primark is working to make more sustainable fashion affordable for everyone. Primark Cares is its commitment to doing better, every day - making more sustainable products everyone can afford, reducing its impact on the planet and improving the lives of workers. It has made a series of public commitments it plans to work towards and report on progress each year. These include making all its clothes from recycled or more sustainably sourced materials, ensuring clothing is recyclable by design, halving carbon emissions across the value chain and pursuing a living wage for workers in the supply chain.