Enza Avolio

Enza Avolio is an experienced professional in the fashion industry with expertise in product design, buying, and merchandising. Currently serving as Head of Product, Design & Buying-Merch at Primark since May 2021, Enza directs the collection-building process, sets trend strategies, and maintains brand identity. Prior to this role, Enza was the Vice President of Women's Department Design/Buying/Merchandise at Esprit, overseeing creative teams and managing business aspects for women's categories. Enza's career also includes significant positions at Giorgio Armani as Senior/Head Fashion Designer, Stefanel, and United Colors of Benetton, alongside freelance consulting roles. Enza holds a Master's degree in Fashion Design from the University of the Arts London and multiple qualifications in fashion and business from various esteemed institutions.