Primary Wave is a private music publishing and talent management company, with offices in New York City, Los Angeles, London, Austin, and Nashville.

Music

Primary Wave

Primary Wave's headquarters in New York, NY, United States

Larry Mestel

Dominic Pandiscia

Adam Lowenberg

Robert Dippold

Jane Reisman

Justin Shukat

Bill Cisneros

The Marketing team at Primary Wave develops and executes strategic marketing campaigns to promote the company's roster of talent and music catalog. They focus on digital marketing, creative synchronization, brand partnerships, streaming, and playlist marketing to maximize artist exposure and drive revenue. Team members collaborate across various departments to ensure cohesive and innovative marketing efforts.

Marketing

The Leadership Team at Primary Wave is responsible for driving the strategic vision and operational excellence of the company. Comprising executives from various key areas such as music publishing, talent management, digital strategy, and brand synergy, this team collaborates to enhance the company's market position, optimize financial performance, and foster innovative partnerships within the music industry. Their collective expertise ensures that Primary Wave effectively supports its artists and expands its portfolio while navigating the evolving landscape of music and entertainment.

Leadership Team

The Creative and Content Team at Primary Wave spearheads the development and execution of innovative media projects, manages artist collaborations, and facilitates music synchronization opportunities. This team works to enhance the visibility and marketability of the company's artists and catalog through strategic partnerships, content creation, and licensing deals.

Creative and Content Team

The Finance Team at Primary Wave manages financial planning, analysis, and reporting to ensure the company's fiscal health. They oversee budgeting, investments, accounting, and risk management, working closely with other departments to support strategic growth and maximize returns on music publishing and talent management investments.

Finance Team

The Legal & Business Affairs team at Primary Wave manages all contractual, compliance, and negotiation needs, ensuring legal protection and strategic partnerships for the company’s music publishing and talent management operations. Their responsibilities include drafting and reviewing contracts, handling intellectual property matters, and providing legal guidance to support the company's business objectives.

Legal & Business Affairs

The Music Management Team at Primary Wave manages and develops the careers of musical artists, overseeing everything from contract negotiations to marketing strategies. They ensure that their clients' artistic and business needs are met while facilitating opportunities for growth and exposure.

Primary Wave

Org chart

Teams

Marketing

Leadership Team

Creative and Content Team

Finance Team

Legal & Business Affairs

Music Management Team

Offices

Primary Wave

Org chart

Teams

Marketing

Leadership Team

Creative and Content Team

Finance Team

Legal & Business Affairs

Music Management Team

Offices

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