Primavera Sound
Pol Gago Guilera is currently the account director at Primavera Sound, a music festival that takes place annually in Barcelona. Prior to this role, Guilera worked as the broadcast manager at BMAT Music Innovators and before that, as the marketing director at Advanced Leisure Services where they were responsible for bringing people to tourist destinations and executing communications and marketing plans. In 2015, Guilera conceptualized and supervised Oh Happy Gaudí - a winter Music Festival on a UNESCO World Heritage Site designed by Antoni Gaudí: Cripta Gaudí (Colònia Güell). The festival was a success, selling out all 6 concerts. Guilera is currently working on the second edition of the festival.
The team that Pol Gago Guilera works with is the account team.
Primavera Sound
Primavera Sound is a Barcelona-based music promotion company that has, since its modest beginnings, developed a strong commitment to music so that spectators from different generations can enjoy the experience of live music to the full. This is clearly reflected in the innovative quality of its events, that exude coherence, eclecticism and the love of risk taking and are characterized by its unmistakeable artistic line strongly influenced by rock, pop and the most underground tendencies of dance music. Its festival Primavera Sound, that has taken place in Barcelona since 2001, has consolidated itself as a model reference for urban festivals that is internationally considered as an unmissable musical event. In parallel to this main event, PrimaveraPro has also taken off. An international meeting aimed at professionals from the music industry that in only five years has become an international reference for the independent music industry. Its programme comprises talks, conferences, workshops, showcases, meetings, etc. NOS Primavera Sound is Primavera Sound’s Portuguese counterpart and it has taken place in the city of Porto since 2012. The event has grown with every edition confirming the expansion of the Primavera spirit beyond our borders. Moreover, the indoor festival Primavera Club that takes place every autumn in different venues around Barcelona offers the occasion to discover artists that represent what the organisers see as the immediate future of the music scene. The Barcelona company also organises national and international band tours around Spain and has included in its multidisciplinary proposal the label El Segell del Primavera, that has around 15 artists and bands associated with it and has already released over twenty records, and La Botiga del Primavera Sound, in the historic Born district, in which vinyl lovers can find a choice selection of references as well as books, music DVDs, gadgets, gifts and merchandising.