Marcelo Pedro

Marcelo Pedro currently serves as Chief Revenue Officer at PRIME CONTROL, leading sales and pre-sales teams to optimize revenue through integrated commercial strategies and customer experiences. Prior to this role, Marcelo held positions including Platforms Services | Products Director at SONDA, where oversight of the Platforms Business Unit and strategic alliances with major IT players was key. Marcelo’s experience also includes serving as Sales Director at Vortex TI, where a focus on Multi-Cloud solutions helped drive customer innovation, and Executive Sales Director roles at Capgemini and Grupo Cimcorp, leading large sales teams and developing new market opportunities. Marcelo co-founded Vita IT and has a background in business development at Gartner, along with extensive sales management experiences at Telsinc and Xerox do Brasil. Marcelo holds an MBA from the School of Economics, Business and Accounting at the University of São Paulo, emphasizing knowledge management, technology, and innovation.