PDi
Dhananjay Kumar is an experienced professional in data analysis and client services, currently serving as a Data Analyst at PrimeDatalytics Inc. since August 2022, where responsibilities include utilizing advanced tools such as SQL, Excel, Power BI Dataflows, Power Query, and DAX for optimizing digital advertising operations. Previously, Dhananjay held positions as an Ad Operations Specialist and Client Services Coordinator at Spectraforce Technologies, managing client inquiries and overseeing onboarding processes while maintaining high service standards. Early career experience includes a role as a Customer Service Executive at Teleperformance. Dhananjay holds a degree in Business Analytics from Seneca Polytechnic and a BCA in web development from Panjab University.
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PDi
Through a DSP-agnostic strategy, and the buying power of an internal trading desk, campaign performance is evaluated on a holistic basis using custom algorithms – in conjunction with years of historical learnings – to make key optimizations to support any KPI. Our custom-built AI technology is enriched with marketing science best practices to support campaign execution and testing across more than 15 of the world’s leading DSPs. Deep dive into campaign insights, recommendations, and optimizations in our holistic Primer Reporting Hub. Our backbone is a proprietary data lake that is created as a unified data set, pliable in deployment across mediums and DSPs. It's rooted in offline, cookieless data, and as such, we’re able to generate key insights for campaign planning and execution. With objective data, analytics, and planning, we plan from your audience and marketing objective(s) instead of being beholden to the limitations of individual data sets and platforms.