Prime Design has been the industry’s ergonomic leader since 1992, when we first introduced the concept of an ergonomic ladder rack. Based in West Saint Paul, MN, Prime Design is the leading innovator of ladder storage solutions for fleet vehicles. When loading a ladder, these solutions help reduce back and muscle strain while keeping feet safely on the ground.

Our design philosophy starts with the worker – how can we make the job safer, easier and more comfortable for the human body? We firmly believe that a product’s design and how it impacts the user is every bit as important as the quality of materials and construction.

All Prime Design products feature patented designs that greatly reduce operator stress and fatigue, reduce the risk of work-related injuries, and increase worker productivity.

Telecommunication workers, insurance estimators, general contractors, and other vehicle-based occupations rely on Prime Design to improve productivity and reduce Workers’ Compensation claims. For more information, please visit our products page. Or, to learn about the additional brands owned by Prime Design’s parent company, Safe Fleet, visit www.safefleet.net.

Electric Vehicles

Prime Design - A Safe Fleet Brand

Avi Levi

David Ayala

Ryan Fritsch

John Pierce

Gary Viall

John Huntzinger

Rodney Phillips

Charlie Drake

Bill Argeros

Tim Roatch

Rick Hopkins

Scott Blair

Larry Bertrand

Robert Dakin

Jon Busch

Craig Bonham

Matt Lewis

The Prime Design Sales Team is responsible for driving revenue by promoting and selling ergonomic ladder storage solutions to fleet vehicles across various industries. They manage relationships with national and strategic accounts, identify new business opportunities, and provide tailored solutions that emphasize safety and productivity. The team, consisting of regional sales managers and key account leaders, works collaboratively to expand market reach, improve customer satisfaction, and support the overall growth objectives of Prime Design.

Sales Team

Sales Team

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Team members