Caroline Ayres

Caroline Ayres is a seasoned professional in health economics and market access with extensive experience spanning over three decades. Currently serving as the HEOR and Market Access Lead at Prime Global since January 2017, Caroline has previously held roles such as Market Access Consultant at OPEN Access Consulting and freelance Pricing & Market Access Consultant, focusing on European markets. Caroline's career includes significant positions at GlaxoSmithKline and AstraZeneca, where responsibilities encompassed global pricing and market access strategy. An educational background in public health and health economics, complemented by various certifications in public policy and management, supports expertise in this field. Caroline's foundational experience includes roles in regulatory affairs and clinical pharmacy, providing a diverse skill set within the healthcare sector.