Alec Minnema

Alec Minnema has a diverse work experience spanning various roles and industries.

From 2021 onwards, Alec has been working at PRIME | Retail & Trade Solutions, starting as a Client Solution Lead and later transitioning to the role of Director Loyalty. Currently, they hold the position of Chief Data Officer.

In 2020, Alec worked as a Lecturer at the University of Groningen, teaching the course "Data Science Methods for Marketing Analytics."

Prior to that, Alec joined Coolblue in 2018, initially as a Data Scientist and later promoted to the role of Lead Data Scientist. In this position, they were responsible for managing a team of data scientists and developing state-of-the-art data science solutions for various projects.

Before Coolblue, Alec worked at Ordina as a Data Scientist and later as a Principal Expert Data Science. Alec was involved in running data science projects for clients and played a key role in building the data science team within the company.

Alec's career started in 2011 as a PhD Student at Rijks Universiteit Groningen, where they conducted extensive research and published in leading scientific journals and conferences.

In 2009, Alec worked as a Research Assistant at BMKO, conducting research on consumer and employee satisfaction in the childcare industry.

Overall, Alec's work experience showcases their proficiency in data science, leadership, teaching, and research across various industries and academic institutions.

Alec Minnema has a strong educational background in marketing research. Alec began their academic journey at the University of Groningen, where they obtained a Bachelor's degree in Industrial Engineering and Management in 2009. Alec then pursued a Master's degree in Economics and Business with a specialization in Marketing Research at the same university from 2009 to 2011. Following this, Alec Minnema further enhanced their knowledge and expertise by completing a Doctor of Philosophy (PhD) in Marketing Research from the University of Groningen between 2011 and 2017.

In addition to their regular studies, Alec Minnema also participated in prestigious events to expand their understanding of the field. Alec was selected as a European Marketing Academy 2013 Doctoral Consortium Fellow at Istanbul Technical University and as an American Marketing Association 2014 Doctoral Consortium Fellow at Northwestern University.

Moreover, Alec Minnema has further enriched their skill set through certifications. In June 2019, they obtained a certification in "Structuring Machine Learning Projects" from Coursera.

Prior to their university education, Alec Minnema completed their VWO (Voorbereidend Wetenschappelijk Onderwijs) at Gomarus college, Groningen in 2006.

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