Samir Selimi

Samir Selimi is an accomplished professional with extensive experience in the fields of digital and data strategy, retail, and education. Currently serving as Founder and Chief Digital and Data Officer at L, Selimi focuses on developing innovative loyalty programs in collaboration with retailers. As a founder and advisor at PRIME since 2015, Selimi has played pivotal roles including CEO and Managing Partner. In academia, Selimi lectures on Omnichannel Retailing and Data Intelligence at EFMI Business School and imparts knowledge on Omnichannel and Digital Marketing for the Executive MBA in Food program in collaboration with the University of Groningen. With prior experience at Capgemini Consulting and as President and co-founder of the Younior Foundation, which aids children in Bosnia and Kosovo, Selimi combines a robust professional background with a commitment to societal impact. Educational qualifications include multiple MSc degrees from the University of Groningen in Marketing Management and Marketing Research, as well as a BSc in Commercial Economics from Hanze University.